Agent: A workflow that uses AI plus business rules to perform tasks and produce outcomes.

AI-resolution: Percent of conversations or tickets fully resolved by AI without human help.

Alpha: The first working version you can click or run. Target 48-60 hours from intake.

Avatar: A lightweight profile of your role, industry, tools, and KPIs used to tailor solutions.

Book rate: Percent of visitors or leads who schedule a call.

Change log: A dated list of what changed, why, and the observed result.

Close rate: Percent of shows that buy.

Conditional guarantee: If the KPI window is missed by Day 14, we extend up to 14 days within scope, assuming success actions are completed.

Day 0: Intake complete and access granted. Sprint clock starts.

Day 14: Deadline for KPI proof and handoff. Extensions apply only per SLA.

Feedback: Your scored response to an alpha or iteration that sets the next priority.

Fit Check: 15-minute call to validate KPI, scope, access, and timeline before we start.

Gross margin: Price minus variable cost. Used to plan profit targets.

HMAC: Cryptographic signature on Shopify webhooks used to verify authenticity.

Idempotency: Designing automations so the same webhook processed twice does not duplicate work.

Intake: The form and handoff that provide KPI, baseline, access, and constraints.

Instrumentation: Events and metrics added to measure performance and outcomes.

Iteration: A 24-36 hour change cycle where we ship, test, and measure.

KPI: Key Performance Indicator. The metric we agree to move in this sprint.

KPI baseline: Your starting measurement before we build. Used to verify the delta.

KPI delta: The measured change from baseline to current value.

KPI window: The result range and time frame that defines success for the sprint.

Lead routing: Rules that send new leads to the right person or agent in real time.

Line item properties: Extra fields collected on add to cart or checkout for that specific item.

Managed environment: Hosting we provision when your infra is not used. Includes observability and rollback.

Metafields: Custom data fields on products or the store used for dynamic content and links.

Observability: Tools that show system health and behavior such as logs, metrics, traces, and alerts.

PIF: Pay in full. Single payment for the sprint.

2-pay: Split payment across two charges for the same sprint.

Repository: Version-controlled code base where changes are tracked.

Rollback: Revert to a previous version if a change causes issues.

Scope: The agreed set of features, systems, and outcomes included in the sprint.

Scope creep: New tasks or features outside scope that slow delivery and dilute results.

SLA: Service Level Agreement. Our time and delivery commitments for the sprint.

SLO: Service Level Objective. Reliability targets such as uptime or latency.

Speed-to-lead: Time from lead submission to first human or agent contact.

Sprint: A 14-day build focused on one outcome with daily iteration and measurement.

Staging: A safe environment to test changes before production.

Success actions: Buyer-side tasks required for outcomes such as access, approvals, and feedback windows.

Throughput: Units of work completed per time period, for example tickets per hour.

UTM parameters: URL tags that track traffic source, medium, and campaign.

Logs and evals: Run logs plus evaluation scores that show quality and accuracy over time.